Your data. Our promise.

1. Definitions

Our privacy policy is intended to be simple and understandable for everyone . This privacy policy generally uses the official terms of the General Data Protection Regulation (GDPR). The official definitions are explained in Article 4 of the GDPR .

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

MWAY DIGITAL GmbH

Daimlerstrasse 133

70372 Stuttgart

Germany

Phone: 0711 2525460

Email: datenschutz@mway.io

Website: mway.io

3. Name and address of the data protection officer

PROLIANCE GmbH

Leopoldstrasse 21

80802 Munich

E-mail: datenschutzberater@datenschutzexperte.de

Website: datenschutzexperte.de

When contacting the data protection officer, please state the company to which your inquiry relates. Please refrain from attaching sensitive information, such as a copy of your ID, to your inquiry .

4. Cookies

Our website uses so-called “cookies ” . Cookies are small text files that are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit . Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion is carried out by your web browser. Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them ( e.g. the shopping cart function or language settings). Other cookies are used to evaluate user behavior or to display advertising. Technically necessary cookies are stored on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of our services. Other cookies are only stored with your consent on the basis of Art. 6 (1) (a) GDPR. Consent can be revoked at any time for the future. The legal basis may also arise from Art. 6 (1) (b) GDPR if processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre -contractual measures taken at the request of the data subject. If cookies are used for analysis purposes, we will inform you separately here within the framework of this data protection declaration and obtain your consent.

You can set your browser so that you are informed about the setting of cookies ,
Allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general,
activate the automatic deletion of cookies when closing the browser.

can manage your cookie settings yourself in your browser (depending on the provider). You can also manage cookies from many companies and functions used for advertising individually. To do so, use the appropriate user tools, available at AboutAds or YourOnlineChoices. Most browsers also offer a so-called ” Do Not Track” function. When this function is activated, the respective browser informs advertising networks, websites, and applications that you do not want to be “tracked” for behavioral advertising and similar purposes . Information and instructions on how to manage this function can be obtained from your browser provider.

Additionally , you can prevent the loading of so-called scripts by default. ” NoScript ” allows JavaScripts, Java, and other plug-ins to run only on trusted domains of your choice. Information and instructions on how to configure this feature can be obtained from your browser provider (e.g., for Mozilla Firefox at: Firefox Addon NoScript). Please note that deactivating cookies may limit the functionality of our website .

5. Data processing through visiting our website

When you visit our website, it is technically necessary for data to be transmitted to our web server via your internet browser . The following data is recorded during an ongoing connection for communication between your internet browser and our web server:

Visited domain
Date and time of the request
Page from which the file was requested
Access status (file transferred , file not found, etc.)
Web browser and operating system used
IP address of the requesting computer
Amount of data transferred

We collect this data to ensure a smooth connection to the website and to enable users to use our website comfortably . The log file is also used to evaluate system security and stability , as well as for administrative purposes.

6. Contact form and contact via email

If you send us inquiries via the contact form or email, the details you provide in the inquiry form or your email, including the contact details you provide there, will be stored by us to process your inquiry and in the event of follow-up questions. We will never pass this data on without your consent. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR and, if applicable, Art. 6 (1) (b) GDPR if your inquiry aims to conclude a contract. Your data will be deleted after your inquiry has been processed , provided that this does not conflict with statutory retention periods. In the case of Art. 6 (1) (f) GDPR, you can object to the processing of your personal data at any time with effect for the future.

7. Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ( ” Google ” ). Google Analytics uses so-called cookies. These are text files that are stored on your computer and that enable an analysis of your use of the website . The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. We only use Google Analytics with activated IP anonymization. In this case, Google’s IP address is shortened within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area , which can prevent it from being personally identifiable. Google is certified for the US -European data protection agreement “Privacy Shield ”, which guarantees compliance with the level of data protection applicable in the EU . Processing is carried out in accordance with Art. 6 (1) (a) GDPR based on user consent. On behalf of the operator of this website, Google will use this information to evaluate your use of the website. This serves to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage . The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data . The Google Analytics terms of use and information on data protection can be accessed via the following links:

You can prevent cookies from being saved by selecting the appropriate settings in your browser. However, please note that if you do this, you may not be able to use the full functionality of this website . Furthermore , you can prevent Google from collecting the data generated by cookies and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout?hl=de .

Information on how Google Analytics handles user data can be found in Google’s privacy policy at Google Analytics Support

8. Google Ads

The controller has integrated Google Ads on this website. Google Ads is an internet advertising service that allows advertisers to place ads both in Google search engine results and in the Google advertising network. Google Ads enables an advertiser to pre-define certain keywords by means of which an ad is only displayed in Google search engine results when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic -relevant websites using an automatic algorithm and taking into account the previously defined keywords . The operator of the Google Ads services is Google Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, as well as by displaying third-party advertising on our website. If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. A conversion cookie expires after thirty days and is not used to identify the data subject. The conversion cookie is used to track whether certain sub-pages of our website, such as the shopping cart of an online shop system, were accessed, provided the cookie has not yet expired. The conversion cookie enables both us and Google to track whether a data subject who reached our website via an Ads ad generated sales, i.e. completed or canceled a purchase. The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. We, in turn, use these visit statistics to determine the total number of users who were referred to us via Ads advertisements, i.e. to determine the success or failure of the respective advertisement and to optimize our advertisements for the future. Neither our company nor other Google Ads advertising customers receive information from Google that could be used to identify the data subject . Processing is carried out in accordance with Art. 6 (1) (a) GDPR based on your consent. The conversion cookie is used to store personal information, such as the websites visited by the data subject. With each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google. This personal data may be stored by Google in the USA. The data subject can, as already explained above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google Ads can be deleted at any time via the Internet browser or other software programs . Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do so, the data subject must click on the link www.google.de/settings/ads and make the desired settings there. Further information and Google’s applicable privacy policy can be found at Google Policies DE Privacy can be retrieved.

9. Google reCAPTCHA

We use ” Google reCAPTCHA” (hereinafter ” reCAPTCHA” ) on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ( ” Google ”). reCAPTCHA is designed to verify whether the data entered on our website (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information, e.g.,

IP address
Length of time the website visitor spends on the website
mouse movements made by the user
The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place. Data processing is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in protecting our website from abusive automated spying and unwanted, automated emails (spam) . Google LLC, based in the USA, is certified for the US -European data protection agreement “Privacy Shield ,” which guarantees compliance with the data protection standards applicable in the EU . We do not store any personal data resulting from the use of reCAPTCHA. As a general rule, personal data of the data subject will be deleted or blocked as soon as the purpose for storage no longer applies . Further information on Google reCAPTCHA and Google’s privacy policy can be found at the following links:

10. Google Tag Manager

This website uses Google Tag Manager. This service allows website tags to be managed via an interface . Google Tag Manager only implements tags. This means: no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivation has been carried out at the domain or cookie level, it remains in effect for all tracking tags implemented with Google Tag Manager.

11. YouTube

On the web pages of our website we embed videos from “YouTube”, a social media platform of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). When you visit a website that contains an embedded YouTube video, data is transferred to a Google server and stored there. If you have a Google user account and are registered, Google can associate the visit with your user account. Google stores this data as user profiles and uses them for the purposes of advertising, market research and/or tailoring its websites to meet your needs. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. Please contact Google directly in this regard. We integrate YouTube content into our website pages to make this content immediately available to you without you having to access the content separately on YouTube . This allows you to use functions of the YouTube social media platform directly on our website. This allows us to improve our offering and the user experience for you and make it more interesting. The legal basis is your consent in accordance with Art. 6 (1) (a) GDPR. If you wish to prevent data from being shared, you cannot use YouTube’s features. Regardless of this, we recommend that you regularly log out of your social network account after using it, and especially before activating embedded content, as this will prevent your data from being associated with the respective provider’s profile . Third-party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland. Further information on data protection and data usage by Google can be found on the following Google website: https://policies.google.com/privacy?hl=de&gl=de

Social networks (Facebook, Twitter, Instagram, LinkedIn, and Xing) are integrated into our website only in the form of links to the corresponding services. After clicking on the embedded text/image link, you will be redirected to the respective provider’s website. Only after redirection is user information transferred to the respective provider . Information on how your personal data is handled when using these websites can be found in the respective privacy policies of the providers you use.

Data transfer and recipients

As a rule, your personal data will not be transferred to third parties, except:

we have explicitly pointed this out in the description of the respective data processing,
You have given your express consent in accordance with Art. 6 (1) (a) GDPR, necessary according to Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims or is in our legitimate interest for other reasons and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
there is a legal obligation for the transfer according to Art. 6 (1) (c) GDPR and
this is necessary according to Art. 6 (1) (b) GDPR for the processing of contractual relationships with you.

also use external service providers to provide and process our services, whom we carefully select and commission in writing. These service providers are bound by our instructions and are regularly monitored by us . The data processing agreements required under Art . 28 GDPR are concluded prior to commissioning. Specifically, these are service providers for web hosting, sending emails, and the maintenance and support of our IT systems. Under no circumstances will your personal data be passed on to third parties, even by the service providers working for us .

14. Duration of storage of personal data

The duration of storage of personal data is determined by the relevant statutory retention periods, e.g., under commercial law and tax law. After the respective retention period has expired, the corresponding data is routinely deleted . If data is required to fulfill or initiate a contract , or if we have a legitimate interest in continuing to store it, the data will be deleted when it is no longer required for these purposes or when you exercise your right of withdrawal or objection.

15. Your rights

Below you will find a list of the rights of the data subject against the controller with regard to the processing of your personal data:

to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure , restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, as well as the existence of automated decision-making, including profiling, and, if applicable, meaningful information on its details. immediate correction of inaccurate or incomplete personal data stored by us in accordance with Art. 16 GDPR. deletion of your personal data stored by us in accordance with Art. 17 GDPR , unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims . to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you refuse to delete it and we no longer need the data , but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR

The right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller in accordance with Art. 20 GDPR. authority pursuant to Art. 77 GDPR . As a rule, you can contact the supervisory authority of the federal state in which we are headquartered, as stated above, or, if applicable, the supervisory authority of your usual place of residence or work.
Right to revoke consent granted in accordance with Art. 7 (3) GDPR. You have the right to revoke your consent to the processing of data at any time with future effect . In the event of revocation, we will delete the data in question immediately , unless further processing can be based on a legal basis for processing without consent . The revocation of consent does not affect the legality of the processing carried out on the basis of the consent up to the time of revocation .

16. Right of objection

If your personal data is processed by us on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided this is done for reasons arising from your particular situation. If the objection is directed against the processing of personal data for the purposes of direct marketing, you have a general right of objection without having to state a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to datenschutz@mway.io.

17. Changes to our privacy policy

We reserve the right to update this privacy policy as necessary, in compliance with applicable data protection regulations. This allows us to adapt it to current legal requirements and take into account changes to our services , for example, when introducing new services . The most current version applies to your visit.

18. Matomo (former Piwik)

This website uses the open source web analytics service Matomo. Matomo uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. For this purpose, the information generated by the cookie about your use of this website is stored on our server. The IP address is anonymized before storage.

Matomo cookies remain on your device until you delete them.

The storage of Matomo cookies and the use of this analysis tool are based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the anonymous analysis of user behavior in order to optimize both its website and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

The information generated by the cookie about the use of this website will not be disclosed to third parties. You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be stored in your browser, which prevents Matomo from storing usage data. If you delete your cookies, this will also delete the Matomo opt-out cookie. The opt-out must be reactivated when you visit this website again.

Your visit to this website is currently not tracked by Matomo web analytics. Check this box to opt in. Your visit to this website is currently being tracked by Matomo web analytics. Uncheck this box to opt out.

Status of this privacy policy : 07.08.2025